Comment on "More Equally Represented Global Entertainment Culture?"

Original Post:

http://calpolymbatrip.com/2008/china/chindication-and-indification-or-the-possible-emergence-of-a-more-equally-represented-global-entertainment-culture/

I think that this chart from Business Week highlights one of the main reasons behind the small scope of the Bollywood industry outside of India. If you compare the average Hollywood marketing budget with the Bollywood marketing budget, you will see that Hollywood spends over 50 TIMES more money per film. This huge budget enables them to promote their film around the world and reap revenues from this worldwide distribution.

Unfortunately, not many American theaters are showing Indian blockbusters. As internet video streaming becomes more popular with faster internet connections, we can hope to see more of these films from our own homes. bollywood.tv is an interesting site providing this service, with popular films streaming online for small fees.